Featured Product

May 18, 2011

e.l.f. Essential All Over Color Stick

Pink Lemonade
3 in 1 color for your eyes, lips, and or face! Get the color that illuminates for a healthy glow, and instantly soothes and conditions the skin for fresh and natural color all day long.

Price: $1

May 5, 2011

e.l.f Bath & Body Pineapple Mango Hand Cream

Pineapple Mango Aromatherapy: Indulge your senses with the sweet fragrances of pineapple and mango that will drift you into a tropical oasis.
Infused with Vitamins B5 & E to nourish skin.

Price: $4 

May 3, 2011

e.l.f Essential Eyeshadow Brush 

Specially sheered brush tip absorbs the perfect amount of eye shadow and provides long lasting color saturation. The comfort curved brush contours the eye with natural gliding strokes for easy and accurate eye shadow application.

Price: $1

May 1, 2011

e.l.f Studio Cream Eyeliner

Creates smooth lines that are defined and precise. Smudge-proof, budge-proof and water-resistant coverage for all day wear to combat against, sweat, tears and rain! Slanted Eyeliner Brush included!

Directions: Dip the thin angled brush into the formula, swirl around gently until brush is saturated with color. 
Swipe off any excess formula on the top edge of the pot.
 Trace a line along the top lash line from the inner corner towards the outer corner of the eye. 
If desired, apply on lower lash line as well. 
Remove with an oil based eye makeup remover.

Available in 8 colors
Price: $3


April 30, 2011

e.l.f Essentials Duo Eye Shadow Cream

Express yourse.l.f. with the easy to blend, crease resistant, creamy duo eye shadow colors. Each gorgeous shade can be worn alone or together for a dramatic effect. The soft-blending formula can also be layered under powder eye shadow to set the color in and keep it lasting vibrant all day. 

Directions: Apply shadow to upper eyelid, blending in the lighter shade to illuminate and the darker shade for contouring and lining to achieve desired effect.

Available in 9 colors

Price: $1


April 29, 2011

e.l.f. Essentials Shimmering Facial Whip 

Multipurpose, on-the-go whipped colorant is packed with Vitamin E to instantly brighten and soothe skin with no greasy after-feel.

Directions: Squeeze a pearl-sized amount onto finger and blend into cheeks, eyes, or lips.

Avalible in 8 colors
Price: $1



April 28, 2011

e.l.f. Studio Translucent Matifying Powder

Achieve even flawless skin that’s smoother, redefined and shine free. This translucent powder works on a wide variety of skin tones to help set your makeup in so it lasts longer. The silky lightweight formula also miraculously mattes skin to diminish oil and shine for a beautiful and healthy look!

Directions: Use the sponge to blend in the powder over the face, neck and d├ęcolletage as a setting powder. Reapply as needed throughout the day for a refreshed look.

Price: $3




April 27, 2011

e.l.f. Essentials Hypershine Gloss

Hyper, glass-like shine infused with micro-mirror technology to reflect light. Smooths lips on contact with a conditioning shine that lasts for hours. Create that natural lip stain of color that's sheer, subtle and beautiful!

Twist bottom to apply.
Apply gloss alone or on top of desired lip color.

Available in 12 different colors 
Price: $1

April 26, 2011

e.l.f. Essentials Brightening Eye Color

Luxuriously smooth, corn silk formula provides eyes with a neutral base and an awakened brightness. The formula blends into skin for a long lasting, beautiful effect. The 4 color quad allows for both natural and dramatic looks. Mirror in compact included.
Apply to upper lid.
Gently glide on powder.
Blend as desired.

Available in 18 different colors 
Price: $1